FOR IMMEDIATE RELEASE: DC COMICS DROPS prices on $3.99 titles; MOVES TO $2.99 price point for ongoing COMIC BOOK series

New York, October 7, 2010– Beginning January 2011, DC Comics will implement a line-wide pricing adjustment, lowering the prices of all standard length 32-page ongoing comic book titles currently priced at $3.99 to $2.99, it was announced today by DC Comics Co-Publishers Jim Lee and Dan DiDio.

“Today’s announcement re-affirms DC Comics’ commitment to both our core fans and to comic book store retailers,” said Jim Lee, DC Comics Co-Publisher. “For the long term health of the industry, we are willing to take a financial risk so that readers who love our medium do not abandon the art form.”

“As Co-Publishers, we listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive. Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they’d collected for years.” said Dan DiDio, DC Comics Co-Publisher. “We needed a progressive pricing strategy that supports our existing business model and, more importantly, allows this creative industry to thrive for years to come. With the exceptions of oversized comic books, like annuals and specials, we are committed to a $2.99 price point.”

When taking into account mini-series, annuals and specials, more than 80% of DC’s comic books will be priced at $2.99.

As of January, the following titles standard length ongoing titles, previously priced at $3.99 for 32 pages/22 story pages, will be priced at $2.99 with 32 pages/20 story pages:

American Vampire;
Batman: The Dark Knight;
Batman Incorporated;
Green Lantern: Emerald Warriors;
JSA All-Stars.

As of January, the following licensed titles, previously priced at $3.99, will be priced at $2.99:

Gears of War;
God of War;
Kane & Lynch;
Ratchet & Clank.

As of January, the following ongoing titles previously priced at $3.99 for 40 pages/30 story pages including co-features, will no longer include co-features and will be priced at $2.99 for 32 pages/ 20 story pages:

Action Comics;
Adventure Comics;
Batman: Streets of Gotham;
Detective Comics;
Doc Savage;
Justice League of America;
Legion of Super-Heroes;
The Spirit.

In January, five books are $3.99 for 40 pages/30 story pages:

Batman: Europa # 1
First Wave # 6
DCU: Legacies # 9
Weird Worlds # 1
World of Warcraft: Curse of the Worgen

The following oversized anniversary issue will be $4.99 for 48 pages/38 story pages:

Hellblazer # 275

“Fans of our co-features should stay tuned. Some of these characters will find a new platform,” said Dan DiDio. “Going forward, mini-series and special events may feature a different price point and page count to best allow writers and artists the flexibility of format and story pages they need to tell their stories best.”

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Toyota Prius to cruise world’s first ‘smart city’

Toyota Motor Sales U.S.A. Inc will be the first carmaker to participate in Xcel Energy’s SmartGridCity, the first fully functioning smart grid enabled city in the world.

The SmartGridCity project in Boulder, Colorado aims to provide increased grid reliability and energy use information. Participating customers are also able to remotely control their in-home energy management devices.

Toyota will supply 10 Prius plug-in hybrid electric vehicles for an interdisciplinary research project to be conducted at the Boulder Renewable and Sustainable Energy Institute, a joint venture between the Department of Energy’s National Renewable Energy Laboratory and the University of Colorado.

The research institute, Xcel Energy and Toyota will use the project to gather data on vehicle performance and charging patterns; consumer behaviour and preferences; and interactions between electric utilities and their customers.

The performance of Toyota’s first generation lithium-ion battery on high altitude and cold climate will also be monitored.

“Future customers will have high expectations for these emerging technologies. Demonstration programs like this will ensure that the vehicles we bring to market will not just meet customer expectations, but exceed them,” said Chris Hostetter, vice president of the Toyota Motor Sales group for advanced product strategy and product planning.

The 10 vehicles participating in the project are part of a 150-vehicle demonstration fleet that will arrive in the United States early next year.

The Prius plug-in hybrid vehicle aims to achieve a maximum electric-only range of approximately 12 miles and will be capable of achieving highway speeds in electric-only mode. For longer distances, the vehicle reverts to hybrid mode and operates like a regular Prius.

Xcel Energy is a major electricity and natural gas company with operations in eight western and mid-western states. The Minneapolis-based company is traded on the New York Stock Exchange.

Toyota Motor Sales is the sales, marketing, and distribution arm in the United States of its Japanese parent company, Toyota Motor Corporation.

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The Fuji Updates Part 3

Fujiro was an attention-catcher at the Sunday gathering. He insisted on walking by himself—to the pleasant surprise of the family. Although he pooped twice and wet himself by playing with the running water, he acted like a toddler, playing with the older kids and exploring toys and the grounds. I was glad to have been guiding and carrying Fujiro whenever he wanted to toddle around by himself—it gave the wifey enough time to eat and relax with our nephews and niece. I was a Superdad, but an exhausted one come bedtime.

FUJI Birthday Updates

The invitations that wifey and I made were a great success, the approval and amusement of the recipients were very evident when they first see the top sheet—it was a smart replica of a movie premiere ticket, complete with a blurb, and the venues and godparents’ names as the movie credits. One godparent remarked that he thought the next sheets of the invitations were elegant, not those frou-frou rainbow-colored and cartoon character-decked ones that make the characters cuter than the baby itself.

The Weekenders Part 2

Another non-commercial weekend for the family. It was mostly spent with the Playstation, though, for us boys, to the annoyance of the only girl—Mom. Fujiro liked joining us, too, insisting on holding a controller upside down by himself, and throwing a very successful tantrum when pulled away by Mom again.

Scott is a quick-learner when it comes to video games. I was proud that I only taught him once and he quickly caught up to a small margin to my usual scores.

Yaya had some exercise buying beverages and ice cream at the nearby stores for us.

The Fuji Updates

Last weekend was when we also finished drafting the invitations for Fujiro's birthday/christening. I felt all professional collaborating with the wifey on how we want the invitation to look. We didn't fight once. Hah! Talk about achievement!

Then last Sunday, we stopped by my sister's house after church. She gave Fujiro this apple green walker that can turn into a mini car that a small child can straddle (I'd try it too, but Fujiro is so attached to it I'm afraid he'd hit me if I break it...).

Funny how that kid is starting to show his personality. He'd cry his most pitiful and heart-wrenching cry just because he wanted to have some more water, or whenever he couldn't let go of his walker. But when he had to get his shots, he'd cry because we had to restrain him while the doctor gave him a shot, not because his shot hurt.

Hmmm... sometimes I wonder where he gets all his theatrics from... The dad, or the mom? You, the readers, can vote by commenting on this post!